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Every business benefit from repeat customers

The value of repeat customers (or retention if you like) is unquestionable. But the struggle to bridge retention with loyalty is real. Everyone knows loyalty is not built in one day. But fortunately, there are proven triggers or strategies you can rely on.

It’s not you. It’s them

At the heart of true loyalty lies the implication of shared value or mutual benefits. You have to give to get. And you get what you give. And if the consumers/buyers/users feel they are not seen (or valued) – they tend to ignore you and eventually lose their interest in you as a brand. You go different ways. And that’s sad to see – because a more rewarding relationship is right there in front of you if can tailor and boost the magic word: customer experience. You need to nurture and value them at every point in the customer journey. You need to scale it. And personalize it. And you need a platform.

"67% of companies invest more in retention and loyalty. According to the 2024 Antavo Global Customer Loyalty Report"

Use a customer loyalty management platform

How do you feed loyalty? With data, of course. And how do you deal with tons of crucial loyalty (first-party) data? With a loyalty platform, of course. A loyalty platform will give you a plateau to scale and handle loyalty as a strategy and as a system executing your strategy. The loyalty management platform is the brains and muscles you need to create rewarding interactions with the consumers.

The benefits of a smart loyalty platform

It’s data-driven: The smartest way to get loyalty programs to pay off? Use a loyalty platform like Trigg Loyalty to collect, analyse and use first-party CUSTOMER DATA and manage it in a PRIVACY-SAFE WAY. Your retention will SUFFER without proper and robust data.

✅ Capture actionable customer (first-party) data.

✅ Understand what you want to do with your data.

✅ Decide how it will help your business case – you loyalty efforts.

✅ And use a flexible loyalty platform with a proven ROI track-record.

It’s personal: A loyalty platform and a Marketing Automation system are the foundations of a truly hyper-personalised approach to retention and loyalty. And with Trigg Loyalty you can provide personalization while respecting the personal data of consumers. Remember: Consumers want to be seen and valued. But they also want to be safe. You can do both.

It’s the functionality and features: The word “platform” indicates something big and heavy. But think of it as a foundation and a flywheel for all your loyalty efforts. With the features of Trigg Loyalty you are fast up and running:\
Create activities and campaigns. Make (bonus) rules. Adapt to your needs. Get instant overview. Gain insights. Act on data. And increase your revenue.

With Trigg Loyalty you can start with the basics and scale when you are ready.

It’s the total control: Imagine you are running a loyalty program with a million members: That’s’ a lot of transactions and activities to keep track of and reward in a smooth way. There’s no room for error here. You need to be accountable. And you need to see what is working and what is not – instantly. We know the feeling – we’re running loyalty programs with many million members altogether.

“Loyalty platforms and rewards programs are a win-win: customers get bonuses and incentives, and you get systematically a higher repeat customer rate.”

We’re not saying it’s easy. But at the core it’s all about this:

“Find your people, get to know them, and make them feel valued.”

And luckily there is a platform built for this. Ready to reward and add value?\

Read more on how to build a loyalty program